Sportsman Channel, as part of its original programming push, will become the official network of Alaska's Iditarod sled dog event. The network plans to create 12 hours of special programming for the March event, which hasn't been shown on national TV in five years.
As the official network of the Iditarod, Sportsman Channel will exclusively spotlight the stories about the grueling trek in Alaska, showcasing the dogs, men and women and the race’s breath-taking wilderness setting.
During a week-long stunt entitled Iditarod Unleashed, Sportsman will air 12 hours of ancillary programming and specials – including never-before-seen footage for a national audience from the Iditarod library – timed around the 2014 competition. The coverage on the 32-million subscriber Sportsman will mark Iditarod’s return to national television: race-related programming last appeared on Versus (now NBCSN) in 2009.
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