Every year, 4 million dogs end up in shelters and breed rescues. For each new Facebook fan of The PEDIGREE® Adoption Drive, Pedigree will donate a bowl of food to shelter dogs.*
*Beginning January 1, 2010 through December 31, 2010, for every fan of The PEDIGREE® Adoption Drive at facebook.com, PEDIGREE® Brand will donate 8 oz. of PEDIGREE® Brand Dry Food for Dogs to animal shelters selected by PEDIGREE® Brand, up to a total of $1,000,000 (aggregate retail value).